Blog
Search, learn, and take action.
Idempotent workflows, error notifications, and replay logs. Start linear; branch when stable.
Place disclosures before affiliate links, match your voice, and explain why recommendations exist.
Use consistent criteria, show tradeoffs, and include negatives. Readers reward honesty with clicks.
Amazon for breadth and trust; direct for higher commissions and longer cookies when you have intent traffic.
Use first-party redirects with clear URLs, monitor broken links monthly, and avoid dark patterns.
Plan 6–8 weeks ahead, update last year’s winners, and merge duplicate thin pages.
Limit columns to decision-critical fields, mobile-scroll gracefully, and footnote caveats.
Monthly themes, weekly publish slots, and a backlog of outlines. Leave 20% capacity for timely posts.
Newsletter, short video, thread, slide deck, FAQ extract—same insight, new surface area.
Check intent fit, merge cannibalizing URLs, refresh stats, improve internal links, and bump the date honestly.
Pull quotable frameworks, add your synthesis, and structure with H2s that match queries.
Ship weekly, recycle top issues into blog posts, and segment by interest for promos.
